Minimalist Identity that Converts
Use negative space, type hierarchy, and micro-interactions to keep it high-end—and high-converting. Keep craftsmanship front and center while removing friction for customers.
Start with a sharp promise and a hero SKU. Validate with small runs before expanding.
Design with intent: negative space, crisp type, and selective color create trust and clarity.
Operational truth: document sourcing and QA. Publish the parts that matter to your buyers.
Use AI as a craft tool, not a crutch. Speed review cycles while keeping human taste in the loop.
Measure CAC, LTV, and repurchase. Improve with retention levers rather than discounts alone.
Ritualize weekly reviews. Incremental polish compounds into a truly premium brand.